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We keep this site light. Strictly necessary storage runs the site and protects our forms. Analytics and ads measurement only run if you accept them.
Last updated: 24 August 2026
Your choice
When you first visit, a banner offers three choices. Essential only loads nothing optional. Analytics only loads Google Analytics, Ahrefs Analytics and Microsoft Clarity with advertising signals denied. Accept all also grants advertising signals in Google Consent Mode and loads the LinkedIn Insight Tag and Meta Pixel once they are enabled. Until you choose, Google Analytics runs in Consent Mode with all storage denied, sets no cookies and receives no identifiers.
Strictly necessary
These are required to serve pages, remember your preferences and protect forms from abuse. They cannot be switched off. Under the ePrivacy Directive they do not require consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| yot-consent | YOT LTD (local storage) | Remembers your cookie choice so we do not ask again on every page. | Until cleared |
| yot-theme | YOT LTD (local storage) | Remembers your light or dark display preference. Never sent to us. | Until cleared |
| cf_clearance / __cf_bm | Cloudflare | Bot and abuse protection on form submissions (Cloudflare Turnstile). Sets no tracking identifier. | Session to 30 minutes |
Analytics (consent required)
Set only after you accept. We use Google Analytics 4 to count visits, see which pages are used and measure enquiries. IP addresses are truncated and Google Signals, advertising features and data sharing for ads are off.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (G-YB11VWJDT6) | Distinguishes returning devices so visits can be counted. | 24 months |
| _ga_<container> | Google Analytics | Keeps session state for GA4 reporting. | 24 months |
Google Ireland Limited acts as our processor; transfers outside the EEA rely on the European Commission Standard Contractual Clauses and the EU, US Data Privacy Framework.
Other analytics and ads measurement
- Ahrefs Analytics: cookieless visit counts, loaded with Analytics only or Accept all.
- Microsoft Clarity: heatmaps and session insight, live and loaded with Analytics only or Accept all.
- LinkedIn Insight Tag (when enabled): ads measurement, loaded only with Accept all.
- Meta Pixel (when enabled): ads measurement, loaded only with Accept all.
The LinkedIn Insight Tag and the Meta Pixel are prepared but not active yet: nothing is loaded from LinkedIn or Meta until we configure them. This page will be updated when they go live. You can withdraw at any time with the button above or the cookie settings link in the footer; withdrawing reloads the page so no tag keeps running.
Third party services
Following a link to the FUSE B2B platform at https://fuse.systems takes you to a separate service with its own cookies and terms.
Controlling cookies in your browser
Every major browser lets you view, block and delete cookies and site data from its privacy settings. Blocking strictly necessary items may stop forms from submitting.
For how we handle personal data, see the privacy policy.